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Santé à la nature! Understanding How the Growth of Organic Wines is Helping Save the Planet

5/17/2024

In the picturesque Hautes-Côtes de Nuits in Burgundy, France,where verdant fields stretch to the horizon, and vineyards dot the landscape, winemakingmethods are undergoing a quiet but powerful revolution. While largely unnoticedby the wine-consuming public, the rapid growth of organic winemaking iselevating the palates of wine enthusiasts and helping preserve the region’s delicateenvironmental balance.

This represents a win-win scenario, not just a passing trend but alasting commitment to the planet’s health and the high quality of the finalproduct. The transition to organic methods is a natural choice in the heart ofFrance, where climate and soil are so essential to winemaking. Helping lead thisrevolution is Maison Arnaud Boué, a 2Future portfolio company committed toproducing premium wines in harmony with nature.

Since 2019, Maison Arnaud Boué has been certified as "OrganicAgriculture" by Ecocert, a French-based organic certification organizationthat operates in more than 130 countries. The certification ensures the ongoinguse of sustainable agricultural practices that help reduce soil erosion,prevent water pollution, and preserve biodiversity.

By eschewing the use of pesticides and synthetic fertilizers,organic wine producers protect consumers' health and local biodiversity.Vineyards become vibrant ecosystems where beneficial insects and microorganismsthrive, promoting lively and fertile soil. This sustainable practice furthercontributes to vineyards' resilience in the face of climate change, ensuringhealthy harvests year after year.

 Furthermore, organic wines offer a unique sensory experience. Freefrom synthetic chemicals, they capture the pure essence of the terroir,faithfully reflecting the unique characteristics of the region's soil andclimate. Each sip is a celebration of nature, a tribute to the richness anddiversity of the Burgundy landscape.

 Investment Opportunities 

 As organic wines become heritage and economic resilience symbols,the wine investment landscape must evolve. The growing demand for organic winesmanifests a global movement toward sustainability and social demand. Because consumersare increasingly aware that they can make a positive impact through theirpurchasing choices, they tend to more frequently seek products that not onlydelight their palates but also respect the environment and support ethicalagricultural practices.

And vintners and investors alike are increasingly recognising thedual benefits of this sustainability and profitability approach. According to astudy titled “Organic Wine Market Forecast to 2028 – COVID-19 Impact and GlobalAnalysis,” the market is expectedto grow and reach US$24,557.14 million by 2028.

Climate change awareness, amenable governmentalpolicies, and a focus on sustainable farming are among primary factors drivingthe organic wine market. This is helped by a growing demand for organic wine byan increasing population with disposable income who desire healthier beverageoptions.

TheEuropean Union is the world's leading wine producer, with 45% of global wine-growing areas, 64% of production, and 48%of consumption. Wine is the largest EU agri-food sector in terms of exports,representing 7.6% of agri-food value exported.

Sustainability

 Regenerative agriculture commonly aims to increase soil carbonsequestration, with potential positive benefits for human and ecosystem health,climate change mitigation, and biodiversity. While researchers continue toassess the effectiveness of various regenerative practices at increasing carbonsequestration, such practices used with winemaking look especially promising.

A recent study, “Quantifying soil carbon sequestration from regenerativeagricultural practices in crops and vineyards,” was conducted through aliterature review. The scientists examined seven regenerative practices—agroforestry,cover cropping, legume cover cropping, animal integration, non-chemicalfertilizer, non-chemical pest management, and no-tillage—used in 345 working agricultural efforts. Their findings determinedthat all seven practices effectively increased the carbon sequestration rateand identified grapevines as a “particularly favorable crop to lead the way forregenerative agriculture.”

By choosing an organicwine from Maison Arnaud Boué, you are not only making a conscious choice forthe health of the planet but also enjoying an exceptional beverage. Each bottleis a small contribution to a more sustainable world where the extraordinaryflavor of wine is complemented by environmental consciousness. So, the nexttime you raise your glass for a toast, do so with an organic wine and celebratenot only the present but also the future of our planet.  Santéà la nature!

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